Consumption of traditional television is decreasing in Spain, consequence of the new trends that users have when watching audiovisual contents. This drop in consumption means a significant reduction in the generalist television audience, especially in regional televisions, while the audience of pay TV follows a significantly growing tendency. This change in consumption patterns is shown in the fact that in 2017, for the first time, revenues from pay TV exceeded open televisión ones.
Last week I participated in Jerusalem in the "OurCrowd Global Investor Summit", a benchmark international forum for financing the most innovative business and entrepreneurial projects. From our experience, and as it became even more evident during the Summit, the most successful projects in attracting investment have a clear answer to five very simple questions that I listed in this post.